Nearly 6,000 Lego lovers in Sao Paulo, mostly children, helped put together the independent blocks of Lego bricks which were later stacked up with the help of a crane.
The tower composed 500,000 Lego pieces and reached 102 feet and 3 inches (31.19 meters), breaking the previous record set in Santiago, Chile in 2008.
It took 4 days to build and was held in place by wire supports to prevent it from toppling over in the wind.
The first Lego tower was built in London in 1988, since then Toronto, Moscow, Sydney, Tokyo and Munich have been among the 53 cities (more than 30 countries) which have held the title.
Brazilian footballer Cafu placed the last block on the tower, which was built in the parking lot of a shopping centre in Sao Paulo. Lego sent designers from Denmark for the world record attempt.
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