Monday, April 11, 2011

Sneaker Freaker Launch “Dog Poop” Insurance

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Have you ever stepped in a piece of dog poop? If Yes, then now you can get insurance against that!

Global sports shoe magazine Sneaker Freaker has collected stories of woe and has decided the solution to poop diaster is financial protection against animal excrement. According to the tongue-in-cheek special poop website, Sneaker Freaker will apparently start selling a trial version of the “unko hoken” (poop insurance) package if it gets 100,000 votes on the site. (At the moment this article written, the voting counter is around 10,000).

If and when you step in poop (cat or dog), then if and only if the poop covers more than 5 square centimeters of the shoe’s sole, you just take a photo of it (the poop on the shoe), and then send the photo and shoe (in a vacuum-sealed bag) to Sneaker Freaker. If it passes their eligibility requirements, then they’ll provide you with the money needed to buy a replacement pair.


Sounds crazy and it is. Japan already has a vibrant insurance industry for pets and plenty of services like pet funerals, plus we certainly know that local pooches enjoy some rather unusual fashion accessories. But what about insurance for people against pet-produced disasters? Well, at any rate it is a nice viral way of promoting your magazine courtesy of wacky Japan stereotypes!

If anyone of you want to participate to vote for this insurance, just go to their website.

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